Arthur reviews Sea-Kings of Mars by Leigh Brackett and wonders why the current editor of Gollancz's Fantasy Masterworks series isn't doing his job.
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- Gollancz publish some Masterworks books.
- People seize upon them, praise them unto the heavens, are massively grateful that OOP SF/fantasy is back in print.
- Gollancz notice profits, publish more.
- People rave and party in the streets.
- Gollancz realise that this is a licence to print money, publish more but are a bit sloppier about it.
- Reading public notice a few problems but don't really complain, because they're just glad to be able to buy these long-vanished books in the shops again. Buy more.
- Gollancz stop giving a shit and stop bothering to budget for maintaining the quality of the things.
- Reading public still don't care because your average fan of literary fantasy will wade through an ocean of turds if it means getting their hands on a rare classic.
Which will lead, in the end, to:
- Cycle continues until Masterworks become unreadable and readers finally see through it. The series dies and the books go out of print again. Gollancz are firebombed by disgruntled critics, Stephen Jones is pushed down a flight of stairs over and over again until he's no longer capable of wielding his editorial pen.